Progressive Portal Approach

Danny Choo's portal design

This Danny Choo’s article presents a different approach to design a portal landing page and it chooses to change/adapt the contents to users rather simply.

Actually, his portal directly asks users if they’re new or not. If they are, it shows them the introduction of the site with simple descriptions about each sections of the site.

If the user considers he is a regular reader then he can choose the second option and a cookie will keep this choice for the next times. He would apparently see more detailed contents about each sections.

While this part could admittedly fall into the marketing trends of web2.0 (aka dynamic module mixtures), it just asks you what kinds of feeds you prefer and it proceeds to adapt the contents to your selection. One could argue that it’s not very “interactive”, but ultimately, this is not the point, since here, contents are mostly static – or portal generated.

Just my 2 cents that this Portal Design will be flourishing soon after the Ajax illusion fades (as it did for me).

But maybe you have a different interpretation for such design?

One Response to “Progressive Portal Approach”

  1. Don says:

    Have started developing an interest in UI design, at a very newbie entry level, and it seems that, the question he faces or rather faced when doing the redesign is common to all, growing sites.

    That is how does one accomodate the regulars, and yet find a way to attract new devotees, without annoying and destroying the connectiveness that one has with the former group?

    Tough, and to be honest am not sure if he pulled it off. Would love to track the numbers to see, whether the keeps growing?